How Japan's biggest brewer aims to attract sober Gen Z

How Japan's biggest brewer aims to attract sober Gen ZHow Japan's biggest brewer aims to attract sober Gen Z External link

For thousands of years, alcohol has been used as a social lubricant. In Japan, it is known as nommunication - a combination of the Japanese word for drink, nomu, and communication. The idea is that drinking alcohol creates a more relaxed environment.

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Content typeLINK