Is Musk right to ditch the Twitter logo?

Is Musk right to ditch the Twitter logo? External link

When Jean-Pierre Dube saw the news that billionaire Elon Musk was scrapping Twitter's blue bird logo in favour of an Art Deco-style black and white X, the marketing professor thought it was a joke. Mr Musk's takeover of Twitter last year has been punishing for the social media platform.

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