Jeep pushed to retire Cherokee name from SUVs

Jeep pushed to retire Cherokee name from SUVsJeep pushed to retire Cherokee name from SUVs External link

The Cherokee Nation wants Jeep to stop using its name to sell the firm's classic sports utility vehicles. Cherokee Nation Principal Chief Chuck Hoskin Jr said "it's time" for companies and sports teams to retire Native American iconography from logos, mascots and other products.

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