The people at Lynx cannot help but be pleased with the success of their latest deodorant. Their new fragrance has emerged as their second-best-selling variant after just a few months on the market, thanks in large part to an innovative advertising campaign.
JK Rowling saw all this coming, said the man who had just shown me a newspaper where the photos moved and talked, straight out of Harry Potter. And yes, the application which Autonomy's Mike Lynch had demonstrated to make that happen was magical.
Imagine walking on Mars and being able to examine rock formations from all angles, or collaborating on the same 3D hologram design with someone thousands of miles away.
The Pentagon has put in an order for prototype contact lenses that give users a much wider field of vision. The lenses are designed to be paired with compact head-up display (HUD) units - glasses that allow images to be projected onto their lenses.
Augmented reality - the ability to overlay digital information on the real world - is increasingly finding its way into different aspects of our lives. Mobile phone applications are already in use to find the nearest restaurants, shops and underground stations.
Google is working on Google Visual Search, a mobile application that lets users take a picture of a location from their Android-powered smartphone and trigger a Google search that pulls up information associated with the image.
Search giant Google has patented the design of its augmented-reality glasses, known as Project Glass. Three patents for a "wearable display device" with characteristics of the much-talked about futuristic glasses were submitted last autumn.
Google has revealed details of its research into augmented reality glasses. It posted abrief introduction to Project Glass, photos and a concept videoat its Google+ social network.
Imagine seeing interesting information pop up as you stroll around. It is almost like a sixth sense, and it used to be mainly the stuff of science fiction.
We all want to be unique. Hairstyle like no-one else's in your office, a handmade tie bought in a tiny Parisian boutique, a diamond wedding ring from that exclusive collection.
Augmented reality smartphone apps allow users to view the world through their phone's camera with an overlay of useful local information. But with the advent of augmented reality games, could fantasy finally become reality? A shadowy organisation is stalking a lone individual across London.
Microsoft has shown off an augmented reality system that allows users at different locations to work together on tabletop activities, sharing objects which they can both handle. Researchers said it could "fool" the eye to suggest both parties were using a "seamless 3D shared task space".
Zoe Kleinman tries out Acrossair's software that uses a phone's camera to tell you where the nearest London Underground station is. It's a gift that was once the preserve of fictional cyborgs.
The organisation behind Firefox - Mozilla - has designed the Aurora project to predict how we may use the web in future. Virtual Reality has been a mainstay of sci-fi for decades but 2010 could see a pared-down version become mainstream.
Face recognition technology can be used to gain access to a person's private data, according to a new study. Researchers at Carnegie Mellon University combined image scanning, cloud computing and public profiles from social network sites to identify individuals in the offline world.
Google's augmented reality headsets still remain prototypes, but it appears the firm is determined to bring them to market. It showed off the devices during one of the flashiest tech presentations to date at its I/O developers conference on Wednesday.
First it was the telephone, then web cameras and Skype, now remote "presence" is about to take another big step forward - raising some urgent legal and ethical questions. Beaming, of a kind, is no longer pure science fiction.
The headset, created by Olympus and phone-maker NTT Docomo, uses augmented reality software on an attached phone. While AR glasses are nothing new, these are among the first to add a miniature projecting display without too causing much encumbrance to the wearer.
An augmented reality app has brought a Robert Burns portrait to life on the TEDGlobal stage. The demonstration was part of a session at the TEDGlobal (Technology, Entertainment and Design) conference dedicated to makers and DIY-ers.
There's no litter on the streets, no queues for the shops and hardly any traffic. For anyone who has battled the real life Oxford Street in London on a Saturday afternoon, the virtual version seems to have a lot going for it.
Develop AR apps that can recognize, track and augment images, objects, scenes, geographical locations and much more.
augmented reality reality virtual reality psychology